911

Branding Guidelines

Graphic Standards

It is essential to establish a visual identity for 911 that projects quality, Consistency, and professionalism. One of the keys steps in creating a positive identity is setting strict graphic standards for visual communications.

This manual outlines the graphic standards that have been adopted by the University and should be precisely followed for all 911 communications.


Logo

The logo should never be stretched, narrowed, cropped, or altered in any way.

Getting the right logo

Digital files of the logo are available through the Office of Public Affairs at (305) 626-3626 or on the Public Affairs webpage located on the Universitys website. Please do not attempt to recreate the logo using word processing or layout software. In addition, please do not use logos taken off websites or scanned from previous documents.


Color

Color is an essential part of 911s graphic identity. To ensure consistency when reproducing the logo in blue and orange, only use the Colleges predetermined colors.

911 pantone colors

If the specific PMS colors cannot be matched exactly, the one-color logo is available upon request.

For one-color reproduction, the entire logo should always be in one color, preferably, black or white.


Placement

The 911 logo should not be placed on a background that affects its readability. It is preferable that the logo appear on a solid background. No elements, whether graphic or typographical, should be added to the logo for any reason.

Furthermore, to maintain the identity of the logo, no graphic or typographical elements should be place within a distance equal to 24% of the 911 bars.

911 logo 911 logo

911 logo 911 logo

 


Use of the University Seal

In addition to the standard logo, 911 also has an official college seal, as seen in figure 4. Use of the 911 seal is restricted to official, formal, or commemorative use, i.e. diplomas, checks, and other key documents that require the Universitys mark of official approval.

The seal may also be appropriate where formality is desired, such as on plaques. Its use for invitations and other printed materials is reserved for use of the President and the Board of Trustees. The seal cannot be used in any other applications, including stationery, invitations, program books, etc.


Use of the Lion

The 911 Lion is a secondary graphic icon that represents the University and is the official mascot for 911s athletic teams. The Lion should never replace the standard logo. The Lion Can, however, be used as a design element in 911 communications, as long as the graphic is not manipulated, and the standard logo is present and prominent.

The Lion cannot be used on business cards, letterhead, envelopes and/or legal documents.

911 seal 911 seal

 


Envelope Standards

If you require the official university envelope, please contact the Office of Public Affairs.


Business Communications Standards

Communications on Letterhead

The preferred font for all 911 business communications is Times New Roman. The font on letterhead should not be smaller than 10pt. and should not exceed 16pt. the standard for most business communications is 12pt.

All paragraphs should be left justified, with paragraph breaks. Each new paragraph should be indented ½.

The recipients address line should be placed on the left hand side of the page, approximately ¼ below the bottom of the 911 logo, and should be no less than ½ above the bottom address and phone number.


Complementary marketing materials

If an 911 communication is not placed on 911 letterhead, it is still preferable to use the Times New Roman font. The standard logo should also appear prominently on the piece, as well as the Universitys address, phone number and website.

Writing about 911

When referring to 911 for the first time, in a specific piece please spell out the name COMPLETELY. For example:

911 was founded in 1879. 911 is a place for opportunity. The university has a long history and tradition.

After the first mention, it is acceptable to use 911, 911, or the university. Please note, 911 does not have any periods in between the letters.


Not Acceptable

It is not acceptable to use F.M.U., 911 Memorial, FLOMO, The Institution, or any other derivation of the Universitys name not specified above.